1. Amazon Live 

Recently announced, non-endemic clients can now use Amazon Live to launch new offerings and answer questions in real time. In 2023, the vertical view format in Amazon Live will become available for eligible advertisers. 

2. Sponsored Products: performance recommendations 

New performance recommendations, which are in-console, actionable best practices, were unveiled and are now available in ten countries. By troubleshooting in the background, advertisers can utilize these tailored recommendations to boost Sponsored Products ad campaign performance. 

3. Sponsored Products: campaign presets

Advertisers will now be able to create Sponsored Products campaigns with recently launched preset campaign settings, which include the following: 

• Daily budget 
• Bidding strategy
• Targeting strategy
• Associated bids 

These pre-populated campaign settings are based on historical performance and will be pulled to provide advertisers with estimated performance data, including impressions, clicks and conversions. According to Amazon, campaigns launched with presets observed positive results, including a 77% increase in clicks and a 29% increase in conversions.

Combined with expert knowledge, this feature can assist in selecting the right ASINs to run paid advertising. It's important to note that while advertising drives the most highly qualified traffic, your brand needs to be retail-ready to drive conversion and achieve the results you want. 

4. Sponsored Display: Twitch and non-endemic businesses

For non-endemic businesses in verticals not available on Amazon (e.g., restaurants and gyms), US advisers can run Sponsored Display ad campaigns to connect with audiences on Twitch. These campaigns are focused on driving outcomes and improving business performance on the Amazon platform, confirming Amazon's opportunities beyond its own ecosystem. SVP of Ecommerce John Ghiorso talks more about it here. 

While Sponsored Display ads already appear on the Twitch browse tab and directory page, they will now be integrated with Twitch live streams, which bring in 30 million daily visitors on average.

5. Rewarded Sponsored Display 

To incentivize further shoppers, shopping/streaming credits can be added to Streaming TV, Display, and Video campaigns. Brands can add an Amazon credit directly to Sponsored Display creatives, which shoppers can redeem by clicking on the ad and purchasing the advertised product. This will come in closed beta for US advertisers soon. 

To demonstrate the value and utility of this type of experience, a 2021 Amazon Ads survey of US adult Amazon shoppers showed that 92% of respondents are more likely to take action if offered an Amazon shopping credit.

6. Sponsored Display: Brand Store traffic 

To drive traffic and brand growth on the Amazon platform, advertisers can now use their video ads to redirect shoppers to the Brand Stores with Sponsored Brands video creatives. This new feature introduces a broader product catalog and increases engagement with shoppers without distractions from competing offers. 

7. Sponsored Display: video creative enhancements 

New video capabilities to enhance Sponsored Display’s creative allows advertisers to showcase products and the brand through immersive storytelling such as tutorials, demos, unboxing and testimonials. This means advertisers using Sponsored Display audiences can build awareness on and off Amazon with 45-second videos and link shoppers directly to the product detail page for further purchase consideration. 

It was also recently announced that non-endemic advisers will soon be able to run Sponsored Display ad campaigns focused on driving outcomes and improving positioning on Amazon O&O. 

For smaller brands with limited creative capabilities, a new beta Video Builder tool provides customizable templates to create ad campaigns in under ten minutes. Video ads can appear above the SRP for Sponsored Brands and Sponsored Display campaigns. As advertisers, it's still vital to keep in mind the importance of organic placement and avoid being a pay-to-play brand on Amazon.  

According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to learn about products and services, and 88% say video ads have convinced them to buy.

8. Amazon Demand-Side-Platform (DSP): performance enhancements 

Campaign improvements have been made to decrease setup time to 15 minutes, optimizing efficiency and productivity. A few notable changes include: 

• Addition of a "Change History" feature to track campaign changes and impact on performance 
• Updated algorithm to include "keep learning" and ingest more signals that result in better outcomes 
• Amazon Ad Tag is moving from IMG to JS, which will enable 1 pixel for all events that are being tracked and drive richer insights with no requirements of third-party identifiers.
• Amazon Audiences are automatically updated to improve signals beyond third-party identifiers
• Contextual Targeting (beta) based on Amazon's retail taxonomy and in-the-moment content consumption with 40K categories available 
• Amazon Brand Lift is now available for UK advertisers in Amazon DSP 

These changes show that Amazon DSP's extensive targeting capabilities will continue to evolve, allowing advertisers to dial in on what's working and what's not. 

9. Digital Signage Ads

Starting in November 2022, eligible advertisers can programmatically purchase ad space in Amazon Fresh stores by utilizing the new inventory opportunity within Amazon DSP. With these Digital Signage Ads programmatically placed in Amazon's stores, customers will see more relevant ads and have the opportunity to physically engage with brands. Brands and advertisers can customize ad placements, daypart and measure performance for meaningful results, which allows for efficient optimization and improved customer experience.

At unBoxed 2022, Amazon shared that Digital Signage Ads within Amazon Fresh stores resulted in a 40% sales lift for Kraft.

10. Streaming TV Ads

Along with Thursday Night Football, streaming TV ad placements during Premier League games are now available in the UK. Advertisers can also utilize incremental household reach, a post-campaign reporting solution, to measure incremental audience reached. By combining first-party and third-party signals, advertisers can ensure accurate, aggregated results augmented by machine learning-based projections.

11. Amazon Marketing Stream

Amazon Marketing Stream launched globally in October 2022, with the exception of India. By expanding to all countries within the Amazon Ads API, this new service delivers hourly campaign metrics to advertisers’ AWS accounts via a push-based model. It provides details such as targeting expression performance by placement and budget consumption messages. 

Advertisers can expect additional hourly Sponsored Display data to come soon, which can be used for further campaign optimization. Amazon goes on to say that brands can benefit from Amazon Marketing Stream in the following ways: 

• Optimize campaigns more effectively
• Respond quickly to campaign changes
• Improve operational efficiency 

12. Amazon Marketing Cloud 

Currently, Amazon advertisers can utilize ad signals of Sponsored Products and Amazon DSP media. With the recent addition of Sponsored Display signals in Amazon Marketing Cloud (AMC), advertisers can dive deeper into cross-media attribution and better understand the customer journey. Along with the additional signals, companion instructional queries (IQs) were launched to guide advertisers on cross-media attribution, the overlap into Amazon DSP, and other common Sponsored Display analytics. 

Based on customer feedback, Amazon Ads has focused on building AMC capabilities across four areas: 

1. Signal coverage. Advertisers can now build queries to analyze bidding efficacy, cross-publisher attribution, and total reach through integration with Sizmek Ad Suite. These Sponsored Brands signals will be added in early 2023. 

This integration is valuable as it allows advertisers to measure the impact of non-Amazon media on Amazon conversions and achieve more comprehensive cross-channel attribution, further fine-tuning the planning strategy across each phase of the marketing funnel. 

Christina Bender, Director of Amazon Partnerships, noted, “If you use Amazon Attribution to measure the effectiveness of your non-Amazon media driving Amazon.com metrics, testing out Sizmek would be a natural next step to see how that data can be queried within AMC.”

2. Ease of use. Within the past year, AMC's Instructional Query library increased from 10 to more than 50 pre-built queries serving as advertising playbooks on AMC.  

3. Actionable insights. Brands will soon be able to manage their Amazon DSP audiences within AMC, enabling audience creation via an SQL statement. 

4. Partner programs. Ask us about your Amazon services!

Final thoughts from Amazon unBoxed

With the recent updates, Amazon has laid a landscape that brands can utilize for incremental business growth. A revenue increase in Q3 turned things around for Amazon, who reported total sales of $127 billion (a 15% increase compared to last year), and a 13% jump in ecommerce sales YoY.

That growth brings opportunities for brands to end the year on a strong note. Not keeping up with Amazon’s innovations may lead to missed opportunities in revenue, especially as it remains the go-to marketplace in the US. Through the power of storytelling and advertising, advertisers can showcase their brand story and products without the distractions of competitors or offers, on and off Amazon. 

There is a lot to unpack here, but our team is eager to explore these new rollouts with you! Reach out to an Amazon Ads Specialist today to game plan a winning strategy on the Amazon platform.

Owned digital products designate every digital platform whose code belongs to the brand. The terms “platforms” and “digital products” are often used interchangeably, but while the former can be mistaken for third-party channels like TikTok or IG, the latter is, in my opinion, a better name for a brand’s unique spaces. Marked by flexibility and potential for personalization, these digital products encompass everything from dotcoms to TV apps—and can serve whatever purpose brands deem necessary in meeting their goals and keeping with consumers’ desires.

Because there are no intermediaries, you can have full authority over the brand image that your digital products project. And that’s a big responsibility. What the brand experience looks and feels like on these platforms is how people will perceive your brand to be, so what should you prioritize when it comes to building your own digital products? 

Functionality, efficiency and innovation.

Back in the day, websites were unidirectional and served mostly as a source of information. Now, standards are higher. Whether we’re looking at content hubs or a smartwatch app, successful digital products must strike the right balance between functionality, efficiency and innovation. Consumers won’t stick around for websites that make it hard for them to find what they are looking for—or even worse, that don't fully work—but they will remain loyal to those that provide a seamless user experience.

That said, building functional websites from scratch is no easy feat. Because of this, many brands resort to auto-site builders—especially when it comes to ecommerce integrations. While this may temporarily fix the problem, website templates are not a permanent solution because it begs the question of whether consumers are going to be able to remember it. As they search for product options and scour through multiple tabs, will yours stand out among the rest?

Innovation is about creating the “wow” moments that will remain engraved in people’s minds, and adding interesting features that make a platform completely different from those of your competitors—even if your offering is similar. HP’s Possibility City, for example, is not just another ecommerce platform. Rather, it’s a showcase of HP’s digital printing presses that doubles as a hub to house sales events—from product presentations and webinars to one-on-one demos. And while visitors explore the brand’s lineup, the platform learns from their interests and provides them with tailored content recommendations.

Data and personalization: the next frontier of loyalty.

Provided that your platform is intuitive in its use and delightful in its appearance, the next step is to offer personalized features that make the experience truly unique. To get there, you need the data analytics infrastructure to provide valuable information about your consumers and a team of experts who can turn that into actionable insights.

I always work closely with the data team on both the company and the client side to improve our customer understanding. On one hand, a strong first-party data framework can help you identify how consumers are moving across the ecosystem—where they click, how they behave and where they find friction points. By designing around these general trends, you can deliver a more seamless experience for all.

On the other hand, individual data unlocks a new world of possibilities in terms of personalization. With Possibility City, for example, we included a virtual assistant that learns from visitor preferences—whether they’re looking for efficiency, sustainability, security or other priorities—and guides them through the brand’s offering. We also tied the platform into a CRM funnel that helps automate the closing of sales, keeping us informed of customer needs and how to improve efficiency. 

Designing around your business priority.

In addition to collaborating with data experts, my team and I work closely with the business consulting unit, as they can provide valuable insights into a brand’s digital roadmap and long-term business goals. Digital products should be built around this vision—not only to help brands achieve their goals quicker; also, to ensure their platforms are one-of-a-kind. 

In working with multiple airlines throughout my career, for example, I found that while some needs were universal, no two business models were ever alike. Options like “book a flight,” “check-in,” or “see my reservation” were common currency—but while certain brands simply wanted a functional app to help travelers organize their trips, others sought to raise the average ticket value by encouraging consumers to opt for upgrades, extra bags and other add-ons. The mere act of designing around these priorities made each platform totally different from the next. 

The bottom line is that digital products are as much the translation of your business as they are the embodiment of your brand identity. To get the most out of them, you need to understand your consumers and, above all, your own brand. In working with clients, my goal is to help them create differentiated products that drive their business forward, and it’s the brand’s values and identity that ultimately do the trick. By taking identifiable brand elements and combining them with functional, innovative and personalized digital products, we can create a truly memorable brand experience that forges deeper connections with your audience.

That said, economic uncertainty has prompted shoppers to search for the best deals and product value ahead of Black Friday, making the preparation window for sellers much shorter than in previous years. What’s more, Salesforce anticipates that 51% of consumers will purchase fewer holiday gifts this time around.

To help you reach consumers when they are ready to buy and make the most of this season, we built a list of tips that will get every aspect of your ecommerce business up to speed. With excess inventory, inflationary pressures and other unprecedented events, it’s vital to give your Amazon seller strategy the final tweaks it needs to positively impact your sales in Q4. Here’s what you need to know.

Consider these key seller dates.

According to Amazon, these are some of the main dates and events to prepare for. Be sure to mark your calendar so that you don’t miss any opportunities.

• August 3rd - Holiday promotion submissions open in Vendor Central and Seller Central.
• September 17th - Deadline to submit 7-day deals, Best Deals, and Lightning Deals.
• October 21st to November 17th - Inbound shipping cutoff for vendors: Deal inventory must be in transit.
• October 24th to November 17th - FBA inventory cut-off date for sellers: Shipments should arrive well before the key shopping dates for the holiday season. Inventory should arrive at fulfillment centers by this date.

Set relevant goals.

Once you’ve marked the critical Amazon holiday deadlines on your calendar, start preparing the required elements and thinking about budget allocation across this prolonged season. Amazon advertising and promotion budgets should be specifically planned around these peak dates. 

As you start campaign planning, it’s important to set realistic expectations and key performance indicators that you can regularly keep track of on your data dashboard. If you’re uncertain what those should be, consider building out KPIs for each one of the steps outlined here, and keep in mind that your numbers may differ from other seasons. Audiences are often subject to change during the holidays, which is why our experts recommend determining your audience pre-holiday season to better plan your campaigns and initiatives.

A good step is to leverage past sales data (including Prime Day) to inform your strategy and goal-setting for this year. This will also help when it comes to inventory planning.

Become retail ready.

As we always say, advertising drives the most highly-qualified traffic, and retail readiness drives conversion. But what does it mean to be retail-ready? 

1. Inventory management

First, ensure you have an inventory plan in place. The sooner you can determine which products you plan on selling and guarantee you're not facing any inventory issues such as spoilage, deadstock, or low or high inventory levels, the sooner you can plan your other business elements. A fundamental part of managing inventory is reviewing your past sales to forecast this year's. Analyze your products' historical data, their performance during Prime Day, and which of your items (and your competitors’) could skyrocket during the holidays.

The next step is to ship your inventory to Amazon fulfillment centers before November 2 for Black Friday and December 1 for Christmas. With shipping and inventory in place, you can move on to advertising strategies, promotions, product detail pages and catalogs according to the products you have in stock.

2. Optimized content on Amazon

Product detail pages are vital for driving conversions and building trust with your customers, so spend time optimizing your pages' critical elements, then split-testing your work. We recommend starting with your product detail pages and A+ content. Ideally, this should begin as early as possible as A+ content takes the longest to build out. We encourage sellers to start preparing their creative in September.

If you’re not sure whether you need to update your A+ content, ask yourself: are we using comparison charts? Are we using all five modules? What about Brand Story? If the answer is no, it’s probably a good time to take another look at your content. What’s more, you can take the opportunity to refresh your current images and add holiday themes and festive overlays. Your images should sell the product on their own. Once creative is produced, add it to the platform to ensure Amazon approves it in advance.

Brand Stores should also be tailored for the holiday season. One strategy for your Brand Store is to create "store versions," where you can duplicate a page in your store, update the images, videos, or layout and schedule that version to run during a predesignated period. Store versions are helpful for quick updates that you wouldn't want to carry over into the new year or past a specific peak season. Another strategy is adding a Holiday Favorites page and running Sponsored Brand Ads. These should be done at least a month in advance. 

Our tip for optimizing copy is to review your top ASINs ahead of time to determine the top sellers and ensure they have robust titles, bullets, and descriptions. Be careful when adding keywords like "gift" or "present" in your listings during the holiday season, as it goes against Amazon policies. Instead, be strategic in how you are updating your listing copy and backend terms, determine what highly qualified keywords competitors are using and aim to be informative to your target customer.

3. Keyword Research

The months leading into Q4 and the holiday season are great times to conduct keyword research, update your current list and search for holiday-centric keywords to evaluate every opportunity.

Develop a competitive promotional strategy.

We can’t depend on consumers searching across e-retails, we need to stand out among the competition with an attractive promotional strategy. Some of the Amazon promotions that can come in handy during this long holiday season are:

1. Amazon Coupons (run time of up to 90 days)

Flexible and low-cost, these are great for driving velocity and increasing sales.

2. Best Deal/7-Day Deals (run time of up to two weeks for Vendors and one week for Sellers)

These are brand awareness tools that are better suited for well-established brands on the platform. The discount minimums are high, and merchandising fees are required.

3. Lightning Deals (run time of up to 12 hours)

Similar to above, these are high-cost brand awareness tools. They also have rigid approval policies and, even if approved, they are not guaranteed to run. Longer run times allow for more traffic to be driven to detail pages.

4. Promo Codes (run time of up to 120 days)

Great for brands with a strong social media presence or marketing campaigns. These can attract customers to buy on the channel and capture new purchases. Promo codes are the best option for specific targeting and having more control over the audience you reach.

It’s important to keep in mind that deals have a submission deadline. This year, it fell on September 17th for Black Friday and Cyber Monday. Also, review run times to better plan out your season’s promotional strategy.

Consider these Amazon Advertising best practices.

Once you have everything in place to be retail-ready, Amazon Advertising is necessary to unlock growth over the holiday season. It will not only help with competitive visibility; it can also improve organic rank and drive incremental sales when done correctly.

Considering the budgets you have determined in your goal-setting phase, you should start building your advertising campaigns based on your objectives. If you are a new seller with a new product, we recommend you begin your advertising efforts as soon as possible. Three months is the minimum to gather data and gain relevance within the algorithm. 

For sellers with existing products, give yourself at least a month in advance to begin new campaigns or refresh your current ones. Your products have triggered the flywheel or rank organically, so they will have an easier time staying relevant during the holiday season. Build awareness in advance through high-volume seasonal search terms—leading up to higher-converting campaigns to retarget and capture those early visitors when they are ready to buy.

Last but not least, examine your data and metrics regularly to ensure your holiday advertising strategy is as optimized as possible throughout the season. 

Recap the peak season.

The work you or your agency have to do on Amazon doesn’t end after the holidays. It’s fundamental to look back at your wins and losses over the last couple of months to guide your 2023 planning and continue to drive visibility on the platform.

Some ways to recap the season include:

• Reviewing analytics to measure your successes (or failures) and your competitors’.
• Paying attention to customer feedback through reviews, cancellations and returns.
• Applying learnings to your New Year planning.
• Refreshing your keyword lists, ads and content to remove seasonal copies and imagery.

All in all, it’s never too late to set your business up for success. While the task may seem daunting, spending your time and effort on a brief list of products that move the needle is what will pay off. Follow these steps, make relevant optimizations and results will follow.

Learn more information about our Amazon Services.

Amazon Brand Stores offer customization and control.

Amazon sellers can build a strong customer connection through the brand store by sharing their stories and educating shoppers on the brand’s mission, values, and much more. There is no other place on Amazon where the customer experience is controlled. Competitors’ ads are not visible on the Brand Store, which allows for a more customizable experience that focuses on just the brand’s products and offerings. With the spotlight being purely on the brand, this feature is crucial to leverage compelling brand storytelling.

Set your Brand Store up for success.

Once an Amazon seller completes the Amazon Brand Registry, they’ll be able to create an Amazon Brand Store. It’s important to note that the Brand Store template should reflect the brand’s image. Amazon frequently releases new ideas for sellers to boost their revenue and customers’ loyalty, such as brand videos to show products in motion, interactive posts, and product comparison tables. By adding these components, sellers can emphasize how their products can solve the shoppers’ problems with lifestyle images and a brief brand story. 

The Brand Store should include an “About Us” section or page, which speaks on the brand’s story and competitive advantages. This allows them to establish a rapport with their shoppers and provide a more personable experience. 

Since ecommerce shoppers rely heavily on visuals to make important purchase decisions, Brand Store imagery should be a top priority for sellers. Images and videos should follow specific size requirements to avoid any store errors. Other best practices for images include showing a variety of high quality images and ordering them in a way that prioritizes the images in a specific sequence.

Successful Brand Stores should also have a user-friendly navigation menu, categorized in a way that matches the brand’s target audience needs. Since the Brand Store acts as a hub for customer browsing, I recommend all products are available and accessible through the Brand Store. 

Analyze and optimize every step of the customer journey.

Amazon Brand Stores should always be monitored and optimized based on the data and engagement. This includes updating active promotions as well as featuring new product launches and seasonal products. If the seller fails to keep the Brand Store updated, they risk losing sales and revenue. According to Amazon, on average Brand Stores updated within a 90-day window have 21% more repeat visitors and 35% higher attributed sales per visitor. With the goal of increasing sales and customer loyalty, sellers should focus on optimizing the Brand Store content to be as informative and relevant as possible. 

Last but not least, sellers are able to track their Brand Store performance and shoppers’ engagement. These metrics include but are not limited to daily visitors, page views, estimated total sales, and so much more. Reviewing these metrics can be beneficial for a seller who wants to use their Brand Store in conjunction with their other marketing efforts.

What is A/B testing?

In a digital environment where everything can be tracked and measured, testing your strategies is a no brainer. Content strategy plays a key role in driving organic traffic and converting sales, so by leveraging and optimizing your content, you can increase the chances of shoppers purchasing your product over your competitors. A/B testing is one of a handful of the best practices you can use to enhance content on the platform.

Also known as split testing, A/B testing on Amazon is a method of determining the best-performing product listing variation. By comparing two versions of the same content, you can identify the exact element that is driving purchase-ready shoppers to act, taking into account metrics such as conversion rate, sessions, and total sales. That being said, you should have a strong understanding of your current metrics, performance and challenges before building an A/B testing plan. This will allow you to have a solid base foundation before making any changes.

Start by running an A/B test experiment on Amazon.

Amazon launched its own A/B testing tool in 2019 called Manage Your Experiments, which allows US brand owners to test two variations of one product listing element. As a brand owner wanting to test different A+ content elements, you must have eligible ASINs, otherwise they will not be displayed in the A/B test experience. To be eligible, ASINs must belong to your brand, and they must have high enough traffic in their respective categories to determine content winners with confidence. 

Keep best practices for A/B testing in mind.

By following a few tips, you can begin your test experiment with confidence. Here are some recommendations:

• Strategically create a hypothesis to learn something from the experiment regardless of the outcomes.
• To get a larger sample size, experiment on high-traffic ASINs.
• Stick to making one change at a time to avoid confusion on which variables influenced the experiment outcomes. 
• Don’t stop early – you can run experiments for four, six, eight or ten weeks to ensure accurate results.

Get to know the elements of A/B testing.

Nearly any element of your A+ content can be A/B tested. However, you should use your own judgment to determine what to test based on your current performance. Consider working with an Amazon Ads Partner to strategically outline the testing method. Some variation ideas for your A/B experiment: 

• Utilize a comparison chart.
• Rearrange and update your modules and images.
• Present the same images and text using a different module layout.
• Include lifestyle images.
• Highlight one set of product features versus a different set.
• Add your brand name to the product title.
• Use different headlines to engage and motivate shoppers to learn more about your product.

Keep in mind that your experimental content should differ from the existing content, otherwise it is less likely to affect consumer behavior and you may not be able to confidently determine a winning variation. The key to a unified branding strategy is consistency, which applies to your color scheme, icons, layout, and even text fonts.

Wait for optimal data.

Patience is key here as most tests need several weeks to gather enough data to determine a winning variation. While Amazon recommends testing for eight to ten weeks, you can adjust the schedule or even turn off the test while it is running. You will start to see data within one or two weeks, although this preliminary data is not representative of the true impact of your experiment. Be sure to let your experiment run its full course before interpreting the results and making a decision. 

Gauge the effectiveness of your experiment.

While launching new marketing initiatives on Amazon can lead to an increase in traffic, you should know how to gauge the effectiveness of each initiative to dial in on what works best. 

Once your A/B test ends, you will get the following from Amazon: 

• Recommendations on which content variation is more effective
• A confidence level of the recommendations
• A confidence interval of likely outcomes from that content
• Estimated 12-month impact on sales

These insights will highlight the most effective content for your product detail pages to boost total sales and conversions for your Amazon products. By learning from these experiments, you can optimize and improve your other product listings. You might find it beneficial to run experiments during different seasonal periods as this will provide you with a better understanding of your consumers and their expectations. 

When analyzing your results, be sure to keep your audience in mind to make the most informed decision. Although it takes time and patience to run A/B tests, the optimization is worth it if you want to dominate your market. Happy testing and selling!

In this Labs report, we tap into the unique tech, perspectives and potential of the region and share some use cases that brands and marketers can apply anywhere in the world.

In this report, you will learn:

• The most influential technologies of each region
• Regional and local trends
• Attitudes toward adopting tech and innovation in the region
• How APAC relates to the rest of the world
• Takeaways to help with brand success

Zepeto Prototype: The Metaverse Reloaded

APAC’s hunger for tech and virtual innovation create an ideal set of circumstances to build a revolutionary new platform. To showcase this, we created an experience hub in APAC’s biggest metaverse platform: Zepeto.